Pricing
Transparent, by tier. Adjusted to your shape.
Theia's pricing is genuinely public. The tiers below reflect the actual rates we charge. Pilots are scoped to validate fit before commitment.
For consumer brands
Per country, per month.
Start with Intelligence. Add Perception. Add Strategy + Content. Scale by country as you see results.
Tier 1
Intelligence
£500/mo/country
- · Weekly Google + Amazon ranking refresh
- · Weekly price + content monitoring across 20+ retailers
- · Quarterly market structure summary
Tier 2
+ Perception
£1,000/mo/country
- · Everything in Tier 1
- · Reviews + YouTube + Reddit + Forums (native language)
- · AI Overview citation tracking
- · Monthly L1 + L2 reports
- · Natural-language queries via MCP
Tier 3 · Most popular
+ Strategy
£1,500/mo/country
- · Everything in Tier 2
- · Monthly L3 Situation Analysis
- · L4 content generation (Amazon listings, brand PDPs, retailer PDPs)
Example: Tier 3 across 4 countries = £6,000/month = £72,000/year for continuous intelligence + strategy + content infrastructure.
For industrial / B2B brands
Per pack, per month.
Each "pack" is a defined category × market scope (e.g. machine-vision CMOS sensors in US + DE). Single-pack pilot at £6k/month with 6-month commitment.
Tier A
Intelligence
£2,500/mo/pack
- · Source registry maintained
- · ChatGPT / Gemini scraping
- · Embedding-filtered deep-web ingestion
- · Quarterly pack deep dive
- · MCP query access
Tier B
+ Ontology + Synthesis
£4,000/mo/pack
- · Everything in A
- · Vendor / product / standard graph maintained
- · Per-market quarterly action briefs
- · Matchup analyses on request
Tier C · Strategic
+ Strategic Engagement
£6,000/mo/pack
- · Everything in B
- · Custom matchups + ad-hoc analyses
- · Quarterly executive review with Pascal
- · Positioning briefs + RFP support
For research firms (white label)
Per client engagement.
Your name on the deck. Our engine underneath. Volume tiers unlock at 5+ concurrent engagements.
Lite
£3,000/quarter
One quarterly L1 + L2 report; 1 country; 1 category
Standard
£6,000/mo
Monthly L1-L3; up to 3 countries; 1-2 categories; AI Overview tracking
Full
£12,000/mo
Monthly L1-L4 (incl. content briefs); up to 6 countries; multi-category; MCP-queryable database
Volume tiers: 5+ concurrent client engagements unlock a flat platform fee of £25k/month + £1k/client/month — making per-engagement marginal cost trivial as you scale.
For private equity
Per deal, per portfolio.
One-deal pilot
£45k flat
4-week brand health pack on next consumer / retail deal. Comparable analytical depth to a £300k Bain engagement.
Annual portfolio
£20-60k/mo
Continuous L1-L3 monitoring across 3-6 portcos. £216-648k/year for board-grade evidence across the entire consumer book.
Category thesis
£20-30k 6 weeks
Full demand structure mapping + bolt-on candidate surfacing for a thesis category.
For context.
Theia's pricing relative to the alternatives clients typically evaluate against.
| Alternative | Typical cost | Coverage |
|---|---|---|
| Theia Tier 3 (4 countries) | £72k/year | All 4 pillars · weekly refresh · L1-L4 strategy |
| Kantar custom study | £100k+ per wave | Perception only · quarterly · one country |
| Bain consumer diligence pack | £200-500k | One-shot · 8-12 weeks |
| Evertune (LLM only) | ~$18k/mo for 6 countries | LLM citation only · 1 slice of 1 pillar |
| Yole industrial reports | $30k+ per report | One-shot · backward-looking |
Pilot first, scale after.
Every engagement starts with a 4-6 week pilot. We validate fit on your category, your competitive set, your decision-makers — then scale to full deployment.