Market research, supercharged by AI · for marketing leaders
See your market. Act on it. Win it.
Be the most visible and relevant brand in your market.
Theia analyses and maps your full digital presence — Google, YouTube, Amazon, even the retailer pages your customers browse. See everything, delight your customers with what they want, and outsmart the competition. Every claim traceable to a real customer.
A €1.8M growth gap found for Bose, in 10 days.
Built by a CMO, for CMOs. Meet the founder →
Your whole market on one page — every segment and rival, drawn from real search behaviour. How the map works →
Proven across real markets — consumer to B2B
What you get
Not a dashboard to interpret — the finished work.
One study delivers the whole picture, from the market to the content that wins it — every claim traceable to a real customer.
The market map
Every segment and competitor on one page — including the rivals you didn't know you had.
Market size & demand
How big each opportunity is, where it's growing, and the exact words your customers search.
The competitive read
Where you win, where you're exposed, and the angle no rival owns — product by product.
Customer truth
What a million real customers love, want and complain about — features, benefits, use-cases, sentiment.
Content that wins the shelf
Listings, pages and campaigns — proven to beat your current version and every competitor, in every language.
A market you can ask
Query it all in plain English — 'where are we losing in Germany?' — and get a sourced answer in seconds.
See · Delight · Outsmart
Three ways to win your market — and the insight Theia gives you for each.
Every competitor, every search, every customer voice — across Google, Amazon, YouTube, retailer pages and social, in every language.
You see
The market map — every segment and rival, including the ones you didn't know existed.
So you can
Find the growth and the threats before your competitors do.
Know exactly what your customers love, want and complain about — feature by feature.
You see
Feature-level sentiment, the use-cases, and the questions buyers actually ask.
So you can
Give customers what they want — and write messaging in their own words.
See the real competitive set and where every rival wins and loses.
You see
The competitor leaderboard, the gaps no one owns, and where you over- or under-claim.
So you can
Make your product better — and attack exactly where they're weak.
All three become
the positioning, content & campaigns that win you the #1 spot.
The relevance flywheel
Relevance is two sides of the same coin.
One thing wins both. To the search engines — Google, Amazon and the AI answers — relevance is what earns ranking, visibility and traffic. That's SEO and GEO. To customers, relevance is what makes your product the obvious choice — so they convert. The same relevance, both wins.
And it compounds: the sales that follow — velocity, reviews, click-through — are themselves relevance signals. The algorithms rank you higher still, and the wheel spins faster. Growth compounds — it doesn't just add.
It's how Theia works, too: we keep only what's relevant — the signals that matter to search engines and customers — which is exactly what lets us build a compelling, focused plan, not a data dump.
Wins the search engine
SEO + GEO: higher ranking → visibility & traffic, on Google and Amazon.
Wins the customer
The obvious choice for the right people → higher conversion.
The two arms
Be seen, and be chosen — the two arms that turn the wheel.
One relevance, two wins. Theia builds both — and together they compound into exponential sales, not just additive growth.
Be seen
Exert your right to be #1.
Own your organic visibility and share of search across the three surfaces customers look — Google, Amazon and AI answers. Relevance → rankings → clicks → traffic share.
Own your organic visibility →
Be chosen
Win your customers' preference.
Position every product to be the one buyers choose — on the real voice of the market. Know what the category wants, where you win versus each rival, and the angle no one owns.
Win your customers' preference →
Visibility puts your product in front of the buyer; preference makes them choose it.
Win both and the wheel spins faster — growth that compounds, not just adds.
Why search
The size of the prize the two arms win.
Search is where most demand begins, and the visibility on offer is colossal — most of it bought today, when it could be earned. That is the prize being seen and being chosen compete for.
50–70%
of all web traffic comes from search
≈ 35% / 65%
of clicks go to position 1 / the top three
≈ $125bn/yr
global paid-search spend — visibility you can earn instead of buy
The CMO outcome: every position you earn organically is a click you no longer pay for — so winning the two arms frees up paid-search budget to redirect toward Brand, the upper-funnel work organic visibility alone can't do.
Search share of traffic and CTR-by-position are widely cited industry figures; paid-search market size per SimilarWeb (2025). Industry benchmarks, not Theia results.
1,000,000+
customer voices analysed
The whole market
no sample, no estimate
2 weeks
to live market intelligence
Every claim
traceable to a real customer
Real markets, real wins.
Each one is a real market seen end to end — the gap we found, the move it pointed to, and the proof behind it.
A €60m shelf, mostly unclaimed — and one rival already pulling away
The French air-fryer category runs at ~€60m a year on ~500k searches a month, 82% of it generic — open space any brand can win. Yet Ninja already holds more than 50% of value share. Sizing reframes the question instantly: the prize is large, the demand unclaimed, the leader pulling away. Read the case →
Visible for two-thirds of its market — the missing third was sized
As big as Fnac and Darty combined, yet Boulanger was visible for only 67% of its category keywords — a third of demand simply couldn't see it. The maths was unambiguous: raising coverage to 80% would grow category traffic by around 20%. A vague 'we should rank better' became a sized, ownable target. Read the case →
8,000+ deep-web sources, structured
The industrial / B2B engine — machine vision, scientific imaging, broadcast. German citation-forcing lifted source capture 6×. Quarterly packs across 5 verticals × 4 markets. Read the case →
90,107 customer signals, the 4-finding diligence pack
Brand momentum +86%, visibility 12.9% coverage / 2.6% click share, mobile sentiment −0.52, Welsh first-time-buyer niche unowned. The format every regulated services brand should be running. Read the case →
€1.8M growth opportunity uncovered in 10 days
11 market segments, 3,796 competing products. Bose converts generic traffic 10× better than Soundcore — but captures 13× less of it. A finding invisible to dashboards. Read the case →
The category's biggest voice was its lowest-rated brand
A baby-travel manufacturer, mapped across Google and Amazon. The brand with the most mentions scored the lowest sentiment — an overselling gap hiding in plain sight. 90 segments, 5,146 buyer questions. Read the case →
Published research — five years of the method in public
Institutional crypto custody — 4,919 customer signals, the perception leader read
Anchorage is the perception leader (sentiment +0.71); Coinbase is the SoV leader (34%). The OCC bank charter IS the brand — but Fidelity Digital's 2025 charter just made it contestable. 18-month entrench window. Read the case →
737K customer signals in production across 4 EU markets
The hardened production engine. Weekly refresh. The four strategy outputs monthly. 25K Amazon keywords. The deployment the rest of the work is built on. Read the case →
The luxury Caribbean market, mapped
The competitive map revealed the real rival set — including three operators the client had never identified — and the unanswered questions worth 289K monthly searches. Read the case →
The UK gift market, mapped from search
From four seed sites to the whole market: the true competitor set (Amazon absent), the four gift markets, a 9,015-term vocabulary, and 14M monthly generic searches — and the decision each output drives. Read the case →
Mapping UK financial services
The Econsultancy feature that established the cross-vertical claim. Proved the method works for regulated markets too.
The UK opticians market, structured
Our original published case. Specsavers dominates overall but underperforms in the highest-value category.
“Theia is unique among our toolset — it pin-points opportunity and provides compelling evidence for change.”
“Theia has proven incredibly illuminating — search data is a gold-mine. It really is.”
“Theia is our secret weapon to blow the competition out of the search water.”
What the experts say
“We combine Theia findings with other analytics work and resell it as a standalone with our own strategic overlay. Clients always find something insightful and usually identify a profitable opportunity for growth too.”
“Theia have helped Re:signal hugely in being able to uncover insights within large datasets at scale, to both understand market opportunities and visually demonstrate them in a powerful way to clients.”
The market chatbot
Ask Theia anything about your market.
Query the whole repository in plain English and get a sourced answer in seconds — not a dashboard to interpret.
- “Who really competes with us in our category?”
- “What do our customers complain about most?”
- “Where are we invisible in AI search?”
Built for the people who own the number.
Same engine, five ways in.
Manufacturers
Win share on Amazon and Google, position to win, and build the listings and campaigns from market truth.
See the pitch →
Ecommerce
Own share of search across your whole catalogue, and build the category pages that actually rank.
See the pitch →
Private Equity
Size a market and read its competitive position in weeks, not months — for a fraction of a consulting bill.
See the pitch →
Research agencies
Deliver exhaustive, evidence-traceable research at AI economics — white-label our engine, your name on the deck.
See the pitch →
Marketing agencies
Win pitches and scale content. Your secret weapon for market intelligence, ready-to-publish content and GEO.
See the pitch →
Questions
Common questions about AI market intelligence
What is AI market intelligence?
AI market intelligence reads everything your customers do online — every search, every competitor, every review across Google, Amazon, YouTube and retailer pages — and turns it into a clear picture of your market: who competes, what people want, and where you can win. Theia does it exhaustively (the whole market, not a sample) and ties every claim back to a real customer voice.
How is Theia different from SimilarWeb, SEMrush, Ahrefs or Mintel?
Those tools hand you the ingredients — traffic estimates, keyword lists, survey panels. Theia reads the whole market and hands you the finished dish: the market map, the real competitors, the sized opportunity, the strategy, and ready-to-publish content — every claim traceable. It's the one that ends in published content, across both Google and Amazon.
Does Theia cover Amazon as well as Google?
Yes — your full digital presence: Google, Amazon, YouTube, and the retailer pages your customers browse. It matters because the same category often looks different on each — a market can be specialist-led on Google and product-led on Amazon. Reading only one leaves you half-blind.
How long does a Theia study take, and what does it cost?
About two weeks from first conversation to live intelligence — and a fraction of the cost of consulting ($50k–$200k) or syndicated research, with transparent tiered pricing. You get the whole market for less than a single survey wave.
How do I know the insights are real and not made up?
Every claim traces back to a real customer voice, a real search, or real competitive data — and every generated asset is checked by an independent reviewer before it's published. A grounded, broad answer beats a specific, fabricated one.
See your own market, in two minutes.
Type a category and a country. We'll show you the shape of your market, where you're invisible, and a few real things your customers are already saying — free, no email for the first look.
Or book a 30-minute call with Pascal.
Try it on your market
First view is free. ~50 popular categories are pre-computed for instant results; others take 3–5 minutes.