Theia Digital · AI-native market intelligence since 2021
AI market research,
structured.
Not synthetic respondents. Not quarterly waves. Continuous, multilingual, reproducible intelligence — integrated across Demand, Visibility, Sales and Perception. The structured-graph alternative to a fragmented AI research stack.
Live: German headphone market → 11 segments emerging from 3,796 products
Market intelligence across consumer electronics · imaging · audio · industrial B2B · travel · financial services · beauty · retail
The structured-intelligence approach
AI market research — done so a board can sign the deck.
No synthetic respondents
Revealed preference at scale, not LLM-generated personas. Every claim source-traceable to a real review, transcript, article or search.
Why we don't ship synthetics →Reproducible at run-id level
Same input, same output. Run replayable. Source-traceable per claim. EU AI Act ready ahead of August 2026.
Reproducibility methodology →Math for connections, LLMs for extraction
Cosine, Leiden, HHI for graph structure. LLMs only where language understanding matters. Stable, auditable, compounds in value.
The engineering doctrine →Writer / Reviewer / Senior Analyst
L1-L4 strategy chain with three roles modelled on a real research team. Reviewers reject inconsistent claims; Pascal signs the deck.
The three-role architecture →Native-language, then harmonised
German stays in German. Korean stays in Korean. Translation-first pipelines collapse 80% of the signal — we don't run them.
How harmonisation works →Continuous, not quarterly
Weekly refresh across all four pillars. Trajectory matters more than level. Quarterly waves discard 90% of the signal that moves brands.
Continuous monitoring →Four pillars, one structured graph.
Most platforms cover one pillar. Dashboards show you numbers; research agencies bury the story in slides. Theia connects all four into a single queryable graph, refreshed continuously.
What the market wants
Search volume, trend curves, intent clusters, AI-answer queries, seasonal shifts.
Where you show up
Rankings on Google & Amazon, AI Overview citations, domain share of voice per keyword cluster.
How it converts
Units, revenue, share, price, retail mix. Tied to traffic and perception through regression.
What the market thinks
Reviews, Reddit, YouTube, editorial. Every signal harmonised into canonical properties.
Real work, real brands.
8,000+ deep-web sources, structured
The industrial / B2B engine — machine vision, scientific imaging, broadcast. German citation-forcing lifted source capture 6×. Quarterly packs across 5 verticals × 4 markets. Read the case →
90,107 snippets, the 4-finding diligence pack
Brand momentum +86%, visibility 12.9% coverage / 2.6% click share, mobile sentiment −0.52, Welsh first-time-buyer niche unowned. The format every regulated services brand should be running. Read the case →
€1.8M growth opportunity uncovered in 10 days
11 market segments, 3,796 competing ASINs. Bose converts generic traffic 10× better than Soundcore — but captures 13× less of it. A finding invisible to dashboards. Read the case →
Published research — five years of the method in public
Institutional crypto custody — 4,919 snippets, the perception leader read
Anchorage is the perception leader (sentiment +0.71); Coinbase is the SoV leader (34%). The OCC bank charter IS the brand — but Fidelity Digital's 2025 charter just made it contestable. 18-month entrench window. Read the case →
737K snippets in production across 4 EU markets
The hardened production engine. Weekly refresh. Monthly L1-L4 strategy outputs. 25K Amazon keywords. The deployment the rest of the work is built on. Read the case →
The luxury Caribbean market, mapped
Domain graph revealed the real competitive set — including three rivals the client had never identified. Hotel-page intelligence backbone. Read the case →
The UK gift market, mapped
A structural map of the UK gift economy — personalised gifts, experiences, hampers, flowers, jewellery — built from search behaviour alone. Read the case →
Mapping UK financial services
The Econsultancy feature that established the cross-vertical claim. Proved keyword clustering works for regulated markets too. Read the case →
The UK opticians market, structured
Our original published case. Specsavers dominates overall but underperforms in the highest-value category. Read the case →
Who we serve.
Same engine. Six shapes of engagement. Each persona page tells you exactly what we do, what it costs, and how to start.
Consumer Brands
Head of Ecommerce · VP Digital · Director of Amazon Strategy. The Bose Germany engine, on your portfolio.
See the pitch →
Industrial & B2B
VP Industrial Imaging · Head of B2B Marketing. The Canon B2B 9-stage pipeline, on your category.
See the pitch →
Research Firms
Managing Partner · Practice Director. White-label our engine, ship under your brand.
See the pitch →
Private Equity
Operating Partner · VP Value Creation. 4-week brand health pack for diligence + continuous portfolio monitoring.
See the pitch →
Financial Services
CMO · Head of Customer Insight. The Principality format for regulated services.
See the pitch →
Retailers
Buying Director · Category Manager. Demand pockets and supplier-vs-supplier intelligence.
See the pitch →
Not a dashboard. Not a research deck.
Theia sits between the two. We give you live structure, not snapshots. And we generate the strategy briefs, not just the data behind them.
| Dashboards | Agency research | Theia | |
|---|---|---|---|
| Market structure | Out of scope | Slide deck | Live graph |
| Customer voices | Sentiment bar | Quotes in PDF | 38K tagged snippets |
| Commercial tie-out | Separate tool | Caveats only | Regression to sales |
| Strategy output | More dashboard | PowerPoint | Ship-ready briefs |
| Refresh | Daily | Quarterly | Continuous |
| Typical cost / year | £50k+ | £30k / project | Comparable |
"Pascal turns noisy data into a clear roadmap. Razor-sharp mind — the kind of leader you want on the table when a strategy needs structure."
— Kamil Bartocha, via LinkedIn
See your own market, in 2 minutes.
Type a category and a country. We'll return a mini cluster graph, three insights, and three real customer quotes from our library — free, no email needed for the first view.
Or book a 30-minute walkthrough of the full platform with Pascal.
Try it on your market
First view is free. ~50 popular categories are pre-computed for instant results; others take 3–5 minutes.