About Theia · founded 2020
Built by a CMO who has sat in your chair.
Theia is named after the Greek goddess of sight, and it's market research, supercharged by AI. We built it because every CMO is making the biggest calls of the year — what to launch, where to compete, what to say — while only able to see a fraction of their market. Theia removes the blind spot. It was built by a marketer who can also build the engine, so you can trust both the judgement and the maths underneath.
For 25 years Pascal has worked at the exact intersection Theia is built on — data, marketing and strategy. He built the data infrastructure behind a £1bn+ online travel business, ran yield and commercial intelligence, led brand and digital marketing, and served as Chief Digital Officer — across Eurostar, Expedia, Thomas Cook, Hertz, Lastminute.com, HSBC, GoCompare and Canon. Data, marketing and strategy, together, at every step — which is exactly what Theia is.
Trained as an engineer at the École des Mines de Nancy, he pairs that quantitative foundation with two decades in the marketing chair. That rare combination — a marketer who can also build the engine — is why Theia exists, and why it works: the architecture, every algorithm and the analytical logic are his.
For the last seven years he has led Canon EMEA's digital transformation — growing direct sales, shaping the strategic market insight behind it, and lifting search performance by double digits. Canon became the proving ground where Theia was hardened into production.
Most Theia engagements include time with Pascal directly. That's the deal — not an account manager between you and the person who built it.
Selected roles
Digital Transformation Consultant
Canon EMEA · 2019–present
VP Marketing
GoCompare
Head of Global Digital Performance
HSBC, Retail Banking & Wealth
Chief Digital Officer
Lastminute.com
Director, Brand & Digital Marketing
Hertz
Group Ecommerce Director, Analytics
Thomas Cook Group
Yield & Inventory Director
Expedia
Head of Commercial Intelligence & Operations
Eurostar
What we believe.
See the whole market, or you're guessing.
Most decisions are made on a slice — one survey, one dashboard, the competitors you already know. Theia shows you all of it: every competitor, every customer voice, no blind spot. Sight beats instinct.
Your customers already told you.
Everything you need is already online — in searches, reviews, videos and forums. You don't need to invent the market with a panel of 800 people. You need to read the one that's already talking.
Evidence over opinion.
Every claim Theia makes traces back to a real customer voice — a quote, a source, a date. Nothing is fabricated. We hold our own work — and our own marketing — to that standard.
Native, not translated.
A German review is read in German, a Korean forum in Korean. Translation loses most of the signal. Multi-market intelligence is only credible when each market is read in its own language.
“Theia is our secret weapon to blow the competition out of the search water.”
— Andrew Isidoro, CMO
By the numbers.
1,000,000+
customer voices analysed
The whole market
no sample, no estimate
Any
source language, read natively
Every claim
traceable to a real customer
Questions
About Theia and its founder — answered
Who is behind Theia Digital?
Theia Digital was founded by Pascal Moyon. He has spent 25 years at the exact intersection Theia is built on — data, marketing and strategy — building the data infrastructure behind a £1bn+ online travel business, running yield and commercial intelligence, leading brand and digital marketing, and serving as Chief Digital Officer, across Eurostar, Expedia, Thomas Cook, Hertz, Lastminute.com, HSBC, GoCompare and Canon. Trained as an engineer at the École des Mines de Nancy, he is a marketer who can also build the engine.
Why should a CMO trust Theia's market research?
Because it was built by someone who has sat in the chair and made the calls. Theia was hardened over a seven-year Canon EMEA digital transformation — real markets, real stakes, double-digit search gains — not a lab. And every claim it makes traces back to a real customer voice, a real search or real competitive data: nothing fabricated, nothing sampled. You can always see the proof.
Is Theia AI-generated market research?
No — the opposite. Theia is market research, supercharged by AI. It reads real evidence — real searches, real reviews, real competitive data, in every language — and uses AI as the multiplier that makes that reading exhaustive and fast. The AI is never the source of the answer; the market is. That's why every claim is traceable to a real customer.
Do I work with the founder directly?
Yes. Most Theia engagements include time with Pascal directly — not an account manager between you and the person who built the engine. A typical first step is a 30-minute call on your category, your competitive set and where you can win.
Talk to the person who built it.
A 30-minute call on your category, your competitive set, and where you can win. No deck, no sales pitch — just the engine on your market.