Three shifts you've already felt
Clients now ask AI-aware questions. "What does ChatGPT say about us?" wasn't a question two years ago. Now every CMO asks it, and the agencies that added a search-and-AI layer are taking the work.
Panels are losing trust faster than budgets are shrinking. Samples shrink, biases grow. The continuous open-web signal is far richer than an 800-person survey — and your clients increasingly know it.
Multi-market is table stakes. A client launching in six countries needs perception in six languages, read natively — not translated. The firms that solved exhaustive, multi-language reading win the multi-market briefs others can't deliver.
The reseller proposition
You don't replace your firm. You upgrade your delivery.
You keep: the client relationship, the strategic interpretation, the qualitative work, and the branded deck in the boardroom.
Theia does underneath: the exhaustive collection (every source, every language), the structuring and harmonisation, and the always-live engine — so you deliver depth you couldn't build, in a fraction of the time.
Your name. Your client. Your narrative. Our engine.
The anchor proof
A building-society study — built from 90,107 enriched customer voices and a 1,320-keyword universe — delivered exactly what a top-tier agency hands a senior client: the visibility gap, the brand-momentum tailwind, and an unowned position no rival held. The kind of analysis that would take twelve weeks and a six-figure bill, delivered in a fraction of both. Your team adds the interpretation.
Commercial — white-label tiers
Per-engagement pricing well below what you bill the client; you keep the margin and the relationship, and we never see your invoice. Volume tiers make the marginal cost of each additional engagement trivial as you scale. See pricing.
Start with one pilot client
Bring us one of your clients. We'll build the first white-labelled study with you in weeks — your template, your name — and you scale from there.